Tag
#Marketing Math
3 articles
Google AdsLanding PagesAEO
Website SEO & AEO: Maximizing Local GEO, LPE, and LTE for Google Ads & Organic Dominance
Discover how combining traditional SEO, Answer Engine Optimization (AEO), and hyper-local targeting can supercharge your Google Ads Quality Score and drive explosive organic growth.
James Kent
4 min readSep 27, 2026
Small BusinessCost Per LeadMarketing Math
The CPC Illusion: What a Click Actually Costs Your Business
The Cost Per Click (CPC) you see in your Google Ads dashboard isn't your real cost. Discover why a $40 click can be cheap, a $2 click can be expensive, and how to track the metric that actually matters.
James Kent
2 min readJul 30, 2026
Google AdsPPC BudgetMarketing Math
The Budget-Math Reality Check: Stop Guessing Your Google Ads Budget
Stop setting Google Ads budgets based on what "feels safe." Learn the simple math equation every local business needs to calculate their actual click value.
James Kent
2 min readJul 30, 2026